5 June 2019
Your Mob is Our Mob
Aboriginal and Torres Strait Islander viewers are warned that the following content may contain images of deceased persons.
An important part of the Aboriginal ownership of Youpla was creating a new brand and name to show the strength of the company moving forward for Aboriginal and Torres Strait Islander people.
When Isaac was visiting a community in North Queensland last year, a Torres Strait Islander man asked what the company was about. As Isaac was explaining it to him and how the service is not just for the individual, but the whole family and wider community, the man said ‘Youpla, it’s for all of us, my mob is your mob’.
‘Youpla’ is a commonly used Indigenous creole term to refer to a like-minded
group of friends and family coming together to protect each other.
Graphic Artist Dan Richards from Kit Kreative brought our vision to life. Dan grew up in a remote community in Papua New Guinea and was immediately familiar with the term ‘Youpla’.
He said the new brand is representative of the experienced and trusted team of people that is, Youpla.
This is general information only. It has not taken your personal or financial circumstances into consideration. You should not rely upon this information in order to make a decision as to whether a funeral fund is for you.
Youpla Group Pty Ltd (formerly known as ACBF Group Holdings) and its related companies are privately owned. We are not sponsored by or otherwise connected with any governmental or similar body or Aboriginal organisation.
We acknowledge and pay our respects to the traditional owners and custodians on whose land we walk, work and live.