21 May 2019
Close the Gap: Starting the Conversation Around Sorry Business
Aboriginal and Torres Strait Islander viewers are warned that the following content may contain images of deceased persons.
Former NRL superstar, Jamal Idris, is working with his brother to launch new and revamped, culturally relevant funeral products for Aboriginal and Torres Strait Islander communities across the country.
The company, to be unveiled on National Close the Gap Day, 21 March 2019, will be called Youpla and is a rebrand of the former Aboriginal Community Benefit Fund, also known as the ACBF Group.
ACBF is a 25-year-old funeral expenses benefit provider, with 95 per cent of its customer base being of Aboriginal and or Torres Strait Islander heritage.
Proud Worimi man, Isaac Simon and existing CEO, Bryn Jones purchased ACBF in December 2018. Both Isaac and Bryn each represent 50 per cent of the company.
The business is operated as a family affair, with Jamal, his mother Alana and Isaac all working together to provide culturally relevant funeral related expense products that consider and support the needs of Aboriginal and Torres Strait Islander peoples as they navigate ‘sad news or sorry business’.
Isaac and Bryn have bright plans for the company and have spent the past six months travelling to communities to meet directly with their members and listen to their needs.
The company processes an average of 200 claims for funerals per year, with an average payout claim of $7,533.
We currently have over 17,000 members, with the highest proportion based in Queensland (47 per cent) and New South Wales (41 per cent).
Jamal said it was also important to remind the younger generation to not take risks and think they’re indestructible.
This is general information only. It has not taken your personal or financial circumstances into consideration. You should not rely upon this information in order to make a decision as to whether a funeral fund is for you.
Youpla Group Pty Ltd (formerly known as ACBF Group Holdings) and its related companies are privately owned. We are not sponsored by or otherwise connected with any governmental or similar body or Aboriginal organisation.
We acknowledge and pay our respects to the traditional owners and custodians on whose land we walk, work and live.